Americans consume
Over 2 billion
Cookies a Year
Cookies by Design has been at the forefront
of the Cookie Gifting Industry for more than 30 years!
More Than Just Cookies
Cookies by Design is leveraging new products and technology
to grow business far beyond the four walls of our retail locations
53% of Corporate
Customer Gifts are Food
Cookies by Design ability to create custom gifts
has created a growing pipeline
from the Corporate Food Gifting Market.
We’re in the Gifting &
Bakery Business
Cookies by Design is in the
business of making people happy!


Cookies by Design offers a low entry cost and scalable confectionery bakery franchise featuring custom hand decorated cookie bouquets, gourmet cookies, cupcakes and confectionery treats.

For over 30 years, Cookies by Design has been delighting people across the US with a unique and delicious gifting alternative to flowers.Our ability to create custom cookie bouquet designs with a personalized message as well as provide local hand delivery set us apart. Our customers are thrilled with Cookies by Design’s ease of service and creativity that delivers their gift with a personal touch. We love being a part of people celebrations, special occasions and life events.

From start to finish our cookie bouquets are all hand crafted using our sugar cookie dough, cinnamon brown sugar dough recipes and signature icing creating an unforgettable, tasty work of art. With over 300 unique cookie cutter shapes and thousands of design options Cookies by Design’s potential to deliver gift items that are unique, special & memorable are limitless.

Cookies by Design has incorporated the business of gifting with the love of baked goods into one successful franchise. Combining the local bakery retail shop offering personalized gifts and local hand delivery with the online ordering site, gives each location has a national selling reach with a neighborhood delivery touch.


Originally named Cookie Bouquet, Cookies by Design was founded by Gwen Willhite in 1983 when she had the idea of creating a suitable gift not only for women but something that men and children would also enjoy. So she combined two traditional gifts (flower bouquets and sweets) to create a deliciously clever concept; the cookie bouquet.

These edible bouquets of custom-shaped and hand decorated cookies on sticks were artfully arranged in baskets as tasteful gifts for any holiday or special occasion. These impressive gifts were an instant hit especially because the product tasted as good as it looked.

In 1986 when business really picked up, Gwen moved the business headquarters from the original Tulsa location to Dallas and turned her attention to the numerous requests from others wanting to open their own Cookie Bouquet franchise. The first franchise opened in 1987 and Cookie Bouquet shops expanded rapidly across the United States.

To better reflect the growing business and all of the creative and customized products sold, the name was changed from Cookie Bouquet to Cookies by Design in 2004.

While the original concept of the cookie bouquet is wildly successful, having a complete bake shop allowed us to expand our product offerings to gourmet cookies, cupcakes, brownie truffles and even a gluten free product line. We have the ability to stay on trend with our products, while maintaining the quality our customers have come to expect.

Over the past 30+ years, the methods of doing business have changed dramatically going from a local mom & pop shop to being able to market and capture customers nationwide. Our website, was developed as an online cookie bouquet viewing platform or an electronic catalog which has since developed into a modern and convenient marketing and ordering system for our customers and a key part of Cookies by Design’s success. Ecommerce accounted for nearly 50% of Cookies by Design’s order placements in 2016.


Cookies by Design is a unique franchise model in that it encompasses a local confectionery bakery and gift shop feel along with the ease of an online shopping experience many customers demand as well as servicing the growing Business to Business gift market.

Cookies by Design franchise

According to Packaged Facts: Corporate Food Gifting facts in the US, corporate sales are expected to rise 4%. Corporate food gifting presently enjoys noticeable momentum as it is buoyed by positive employment trends and corporate gift giving and gift spend trends. Corporate food sales are also benefitting from companies creating gift baskets designed specifically to appeal to those in the business world.

As a part of the Cookies by Design system your product offerings and delivery systems are uniquely positioned to capitalize on the local bake shop and retail gift market as well as the growing national gifting sales opportunities.


Retail and Online business model. Cookies by Design offers revenue streams from both retail (brick & mortar) and online (website sales). There is also a National Gifting department that assists in and funnels B2B sales to your shop. With a protected service area each Cookies by Design franchisee enjoys the full reward of investing in and being a part of their local economy and community.

  • Product Lines and Innovation. With over 30 years of product excellence, Cookies by Design, in conjunction with our franchise community continues to formulate new product lines and diversify our product base in order to adhere to the ever changing consumer tastes and provide a path to new revenue streams. In addition to Cookies by Design’s proprietary recipes and cookie bouquet designs we offer a full line of original gourmet cookies, cookie favors, cookie cakes, brownie truffles, custom gift baskets and more. Using this foundation we have developed Cupcake by Design® and Candies by Design® as supporting co-brands to utilize our talents and assets to their fullest.
  • Technology infrastructure. Cookies by Design operates an ecommerce website to facilitate easy online ordering with national reach. As online and mobile purchases continue to evolve for new devices, the Cookies by Design IT department is dedicated to keeping our online shopping experience current and customer friendly. Cookies by Design has a proprietary information system interlocking online, phone and inside sales together in a single POS system.
  • Training and support from an experienced leadership team. New franchisees do not need prior retail or bakery experience. As a franchise owner you will attend our comprehensive Cookie College training program to learn the ins and outs of this business. Your support network includes many years of industry experience including our CEO who knows first-hand about running a Cookies by Design franchise location. The Cookies by Design Franchise support staff is available and proactive in working with franchisees through open communication and sharing of best practices.
  • Dedication to Customer Happiness. Everyone at Cookies by Design is focused on providing a superior customer experience. Every step of the process from first introduction to the final product delivery survey is designed to provide an easy gifting process with peace of mind results. We seek feedback from every customer and are proud to say Cookies by Design’s Net Promoter Score (NPS) ranks among the best customer experience brands in the country.


We endeavor to keep the Cookies by Design franchise approval process simple and straight forward.

  • Submit the Initial Franchise Questionnaire and Financial Information
  • A Cookies by Design Representative will schedule an introductory call to answer preliminary questions and discuss the steps forward.
  • Receive for your review the Cookies by Design Franchise Disclosure Document.
  • Your Cookies by Design Representative will schedule a follow up call to answer questions and discuss next steps.
  • Set up your business entity and start location search.
  • Visit Cookies by Design HQ in Plano, Texas for a Discovery Day.

Once both parties agree Cookies by Design is a good fit we hit the ground running to prepare you to be successful in the cookie gifting business.

Cookie College


The estimated investment for a new Cookies by Design location ranges from $115,000 to $215,000. Costs will differ based on geographical area, the size and location of the shop, cost of labor and materials as well as the terms of the lease. We are looking for business owners who are passionate about our incredible products and are excited to grow their business.



Request Info

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Cost & Fees


$115,000 – $215,000

Retail / Online Bakery Franchise



Franchisee Testimonials

“My Husband and I bought the franchise as an investment, what we didn’t realize is how much fun we were going to have”

- K. Hasty, St. Louis

“I purchased the store because I love, love, love the product”

- G. Chatham, Ft Lauderdale

“Nothing makes us happier than to hear stories such as how one of our gifts surprised a person on their milestone birthday, or how we saved a husband on Valentine’s Day from getting yet another box of chocolates as a last minute gift, or how a cookie bouquet made a new mom feel loved and appreciated.”

- S. Swartz, Chicagoland

Customer Testimonials

“Best cookies, great for gifts. Give for a Birthday gift, they will know, that you know, they are special.”

- Delcia C.

“Fantastic and different idea to surprise anyone with! They were appreciated by my recipients very much.”

- Janet B.

© 2017 Cookies by Design, Inc. All rights reserved